Sylvia Ganser and Associates

Sylvia Ganser, President

Sylvia Ganser & Associates was established in 1984 with the mission to provide Career and Agency Management to the emerging Direct and Interactive Marketing and Advertising Industry. Sylvia foresaw the boundless potential for Relationship Marketing and Multi-Channel Platforms and realized the need for outstanding talent to lead and develop these emerging technologies. During the last 20 years Sylvia Ganser has recruited and placed the industry leaders in:

Direct Marketing		Brand / Product Management
Interactive		Customer Relationship Management
DTC Direct to Consumer		B-B Business to Business
Internet / eCommerce		Database / Strategic Planning
LTV Life Time Value		DTP Direct to Patient Compliancy Programs

In May of 1994, Sylvia was honored to be the Chairperson for the DMDNY-Direct Marketing Days New York, for the 29th Annual Conference which draws more than 5,000 participates. She developed the theme "Are You Ready for the the Next Millennium?" and organized the 50 sessions that featured over 125 speakers, and 20 roundtables.

Session Topics included:

The Virtual Corporation		Partnership Marketing
Interactive -The First Generation		Electronic Catalog Shopping
The Communications Highway in your Living Room		Breakthrough Technologies
Third Party Marketing		Incorporating New Technology in the Work Place
Building Technology Teams

Sylvia's session was "Developing Talent Within Your Organization", with Betsy Ludlow, VP Consumer Card Marketing, American Express and Tracey Owens, VP MS, Ogilvy & Mather Direct.

Sylvia frequently addresses professional groups and lectures on Strategic Career Development and Employee Retention Best Practices. Sylvia began her career with NASA, developing and marketing high-tech databases to Fortune 500 companies. She is a member of the Womens Direct Response Group, the Advertising Women of NY, Inc., the DMA, Direct Marketing Association. She has a BS in Economics from Duquesne University.

Phil Andrews, Senior VP

Joining Sylvia Ganser & Associates in 1988, Phils areas of concentration are Account Management, Strategic Planning, Media, Creative, and Production with a focus on the pharmaceutical and financial industry. Phil has extensive experience recruiting mid to senior level talent and his 16 years at Sylvia Ganser & Associates has established him as a well-known and respected recruiter.

Phil leads our Career Development Team to assist candidates in enhancing their interviewing skills at all levels. He conducts our "Presentation Skills Workshop" which utilizes a "1 on 1" video taping to provide candidates the opportunity to polish their professional image and effectively communicate the highlights of their careers in a succinct, focused manner. Phil realizes that at any level, from an Assistant Product Manager to a President, the need exists to streamline and strengthen one's interviewing ability.

Phil began his career in engineering as a Project Manager in new construction, he assisted in designing and building the Jacob Javitz Center, NYC and Disney's Grand Floridian Resort. Phil received a BS in Mechanical Engineering at Rutgers University.